Position: Executive/Senior Executive, Marketing & Digital Marketing

Department: Marketing
Employment Type: Full-time
Location:

Position Summary: The Executive / Senior Executive – Marketing & Digital Marketing will be responsible for supporting the planning, execution, and monitoring of integrated marketing initiatives to strengthen the market presence and brand visibility of Geo Mobile Phone. The incumbent will contribute to brand-building activities, product marketing, retail branding, digital marketing campaigns, promotional events, and customer engagement initiatives while ensuring effective execution of marketing strategies across online and offline channels.

The role requires close collaboration with the Marketing, Sales, Product, Commercial, Creative, and Customer Service teams to support business growth, enhance customer experience, and deliver impactful marketing campaigns.

Key Responsibilities:

1. Marketing Campaign Execution

• Support the planning and execution of integrated marketing campaigns aligned with business objectives.
• Assist in implementing ATL, BTL, retail branding, trade marketing, and promotional activities.
• Coordinate campaign schedules and ensure timely execution of marketing initiatives.
• Monitor campaign implementation and prepare execution reports.
• Support seasonal campaigns, promotional offers, and product launch activities.

2. Brand Management & Marketing Support

• Ensure consistent implementation of brand identity across all marketing materials and communication channels.
• Assist in developing marketing collateral, promotional materials, brochures, POSM, and branding assets.
• Support initiatives to improve brand visibility across retail outlets, dealer networks, and digital platforms.
• Coordinate with creative agencies, production vendors, and printing partners.
• Maintain brand consistency across online and offline marketing activities.

3. Digital Marketing

• Execute digital marketing campaigns across Meta, Google, YouTube, and other relevant digital platforms.
• Manage the company’s social media presence, including Facebook, Instagram, LinkedIn, YouTube, and emerging platforms.
• Coordinate with the creative team to develop engaging digital content.
• Schedule and publish content across digital channels.
• Monitor online engagement and recommend improvements to increase audience reach and interaction.

4. Content & Communication

• Assist in developing marketing content for social media, website, advertisements, product campaigns, and promotional activities.
• Ensure all marketing communication aligns with brand guidelines.
• Support digital storytelling and campaign messaging.
• Coordinate content requirements with internal stakeholders and creative teams.
• Maintain consistency in marketing communication across all customer touchpoints.

5. Product Marketing Support

• Assist in product launch planning and Go-to-Market (GTM) execution.
• Coordinate marketing activities for new product introductions.
• Support preparation of product presentations, promotional materials, and marketing communication.
• Collect market feedback and share insights with Product and Marketing teams.
• Assist in monitoring product performance after launch.

6. Market Research & Competitor Analysis

• Monitor market trends, customer preferences, and competitor activities.
• Conduct basic market research to support marketing planning.
• Collect customer feedback from retail channels and digital platforms.
• Prepare competitor benchmarking reports.
• Recommend marketing improvement opportunities based on market observations.

7. Retail Branding & Promotional Activities

• Support retail branding implementation across dealer points, experience centers, and distributor locations.
• Coordinate POSM production and deployment.
• Assist in monitoring merchandising standards and branding visibility.
• Support activation programs, exhibitions, roadshows, and promotional events.
• Conduct field visits to evaluate campaign execution.

8. Performance Analysis & Reporting

• Monitor campaign performance using marketing and digital analytics tools.
• Prepare weekly and monthly marketing performance reports.
• Track campaign KPIs, engagement, reach, and ROI.
• Maintain records of marketing budgets, promotional activities, and campaign outcomes.
• Recommend improvements based on campaign performance and market feedback.

9. Cross-functional Collaboration

Work closely with:

• Sales
• Product Development
• Commercial
• Creative & Design
• Customer Service
• HR
• Supply Chain

to support integrated marketing initiatives, product launches, promotional campaigns, and business growth.

Educational Requirements:

• BBA/MBA in Marketing or other relevant disciplines from a recognized university.
• Professional certifications in Digital Marketing, Brand Management, Google Ads, Meta Blueprint, Google Analytics, or SEO will be considered an advantage.

Experience Requirements:

• Minimum 2 years of professional experience in Marketing, Brand Marketing, Digital Marketing, Product Marketing, or related fields.
• Experience in executing integrated marketing campaigns and digital marketing initiatives will be preferred.

Preferred Industry Experience:

Candidates having experience in one or more of the following industries will receive preference:

• Mobile Phone Manufacturing
• Mobile Handset Brands
• Telecommunications
• Consumer Electronics
• E-commerce
• FMCG
• Technology Products
• Digital Marketing Agencies
• Similar fast-moving consumer or technology-driven industries

Required Skills & Competencies:

• Digital Marketing
• Social Media Management
• Meta & Google Ads
• Content Planning & Marketing
• SEO & SEM
• Marketing Campaign Execution
• Brand Management
• Product Marketing
• Analytical & Problem-Solving Skills
• Project & Time Management
• MS Office