Position: Assistant Manager / Deputy Manager – Marketing & Insight

Department: Marketing
Employment Type: Full-time
Location:

Position Summary: The Assistant Manager / Deputy Manager – Marketing & Insight will be responsible for developing and executing integrated marketing strategies, strengthening brand positioning, analyzing market trends, generating consumer insights, and ensuring effective implementation of ATL, BTL, and digital marketing initiatives.

The incumbent will work closely with Sales, Product, Commercial, and external agencies to enhance brand visibility, customer engagement, and business performance.

Key Responsibilities:

1. Strategic Marketing & Brand Management
2. Develop and execute annual marketing and branding strategies aligned with business objectives.
3. Prepare and manage marketing calendars, campaign plans, and promotional roadmaps.
4. Build and strengthen the brand positioning of Geo Mobile Phone across all customer segments.
5. Ensure consistent brand identity and communication across all channels.
6. Identify new market opportunities and recommend strategic marketing initiatives.
7. Marketing Campaign Management
8. Plan, execute, and monitor:

• Coordinate with advertising agencies, creative partners, media agencies, event organizers, and production vendors.
• Monitor campaign effectiveness and optimize performance through measurable KPIs.
• Market Research & Consumer Insight
• Conduct market research and competitor analysis.
• Analyze customer behavior, market trends, pricing, and product performance.
• Gather consumer insights through surveys, field visits, and market intelligence.
• Prepare analytical reports to support business decisions and product development.
• Monitor industry developments and emerging consumer trends.
• Product Marketing
• Support product launch planning and Go-to-Market (GTM) execution.
• Develop product positioning, value propositions, and communication strategies.
• Collaborate with Product and Sales teams to ensure successful market penetration.
• Monitor product lifecycle and recommend improvements based on market feedback.
• Digital & Social Media Marketing
• Support digital branding initiatives across various online platforms.
• Monitor digital campaign performance and customer engagement metrics.
• Coordinate with digital agencies for content planning and campaign execution.
• Recommend innovative digital marketing ideas to improve brand awareness.
• Retail Branding & Visibility
• Ensure effective branding across retail outlets, dealer points, and experience centers.
• Plan POSM development and deployment.
• Monitor visibility standards and merchandising effectiveness nationwide.
• Performance Analysis & Reporting
• Measure ROI of marketing initiatives.
• Prepare monthly marketing performance reports.
• Present market insights and campaign evaluations to management.
• Recommend continuous improvements based on data-driven analysis.
• Cross-functional Collaboration
• Work closely with:
  • HR
  • Sales
  • Product Development
  • Commercial
  • Supply Chain
  • Customer Service
  • Finance
• Support business growth through integrated marketing initiatives.

Educational Requirements:

• BBA/MBA in Marketing or other relevant disciplines from a recognized university.
• Professional certifications in Digital Marketing, Brand Management, or Market Research will be considered an advantage.

Experience Requirements:

• 5–10 years of professional experience in Marketing, Brand Management, Market Research, or Consumer Insight.
• Minimum 5 years of managerial experience in a leadership or supervisory role.

Preferred Industry Experience:

Candidates having experience in one or more of the following industries will receive preference:

• Mobile Phone Manufacturing
• Mobile Handset Brands
• Telecommunications
• Consumer Electronics
• FMCG
• Technology Products
• Similar fast-moving consumer or technology-driven industries

Required Skills & Competencies:

• Strategic Marketing
• Brand Management
• Market Research & Consumer Insight
• Campaign Planning & Execution
• ATL, BTL & Digital Marketing
• Product Marketing
• Trade Marketing
• Marketing Analytics
• Budget Management
• Vendor & Agency Management
• Communication & Presentation
• Leadership & Team Management
• Analytical & Problem-Solving Skills